Our first catalog was inspired by the anticipation of warm weather and bright skies. Waxy tropical leaves reflect the texture of skin; freckled, curved, creased and cast with natural light to set the stage for our handmade soap.
The most enjoyable part about starting The Greater Goods is refining the brand and designing the packaging. I developed packaging system that is as beautiful and as it is flexible, with a hierarchy that translates across all of our materials; from soap packaging, to business cards, and packing slips.
I have a strong commitment to the environment, so minimal packaging is a must. We use a partially recycled paper stock to wrap our soap in a simple belly band, and a natural rubber band to keep it in place.
The biggest challenge with packaging soap is to account for the amount that the soap shrinks over time. To keep our materials to a minimum, we knew that the packaging had to have a flexible element to keep the label in place... and voilà we uncovered the rubber band. With a few narrow slots on the corners of the label, we can hold the packaging in place without glue or extra materials.
Product Development & Design
Ocean Spray Co-op came to Redscout with a technology that harnessed the power of the cranberry without the tart flavor, or the sugars. From a company who led the charge in a shelf-stable world, our challenge was to develop a product that showcased this natural power through a new ready-to-drink beverage.
Our team led the research, strategy, and product development for a hydrating, extract beverage called PACt.
Team: Angela Craig, William Clark, Gina Reinmann, and Arian Franz